Shaking things up in the business world today, Reliance Big Entertainment has announced that they've acquired a 50% stake in British game developer/publisher Codemasters. Terms of the deal were not disclosed, but they do state that RBEL’s gaming division, Zapak Digital Entertainment Ltd, will "oversee" the investment. Here's few comments on the new partnership:
Rohit Sharma, CEO of Zapak, said: “We are excited to partner with Codemasters and believe it’s very strong technology, development and distribution presence will complement our global gaming portfolio. Additionally, Zapak’s global strength in mobile gaming will enhance 217aCodemasters’ ability to fully leverage its attractive franchises such as its racing and cricket games.”
Codemasters has major franchises in cricket games (The Ashes), racing games (Formula 1, Dirt2 and Race Driver Grid), performance games (Dance Factory) and military simulations (Operation Flashpoint 2) and annual revenues in excess of US$ 150 Million.Rod Cousens, chief executive of Codemasters, said: “The opportunities arising from this partnership are truly exciting. This is great news for our development and publishing teams. Reliance and Zapak have immense resources and will help us realize the full potential of our game coding and online excellence across so many platforms, and especially in the world’s fastest growing markets. The future of Codemasters has never looked brighter. It’s a whole new game!”
You can find the full PR right here.
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