Tuesday, November 18, 2008

GamesCampus secures MLB license

GamesCampus secures MLB license

Crazy about baseball?  Then here's a potential new way to experience your favorite game.

Online game publisher GamesCampus has announced today that it has signed an online interactive licensing agreement with MLB Advanced Media (MLBAM), the interactive media company of MLB, granting them rights to use the official MLB league and club marks and logos as well as other registered trademarks in their upcoming micro-transaction online game, MLB Dugout Heroes.

Whew, that was a mouthful.  MLB Dugout Heroes is a free PC-based baseball (obviously) game set to launch in the 2009 baseball season.

"It is an honor to be working with MLBAM to bring baseball fans a fully licensed online baseball experience," said David Chang, Executive Vice President of Marketing and Business Development, GamesCampus.  "Baseball fans are so passionate about the teams they enjoy following, and now they will have the opportunity to play as their favorite team in a high-quality online game experience."

The multi-year agreement with MLBAM gives GamesCampus the rights to all current and historical Major League teams, ballparts, All-Star teams, and jewel events.  The publisher will also be able to use the 2009 MLB regular season game schedule in their game so fans can simulate the season in the PC game.

MLB Dugout Heroes features a 3D cartoon style, targeting casual gamers with easy to pick up mouse-only controls.

"We are excited to partner with GamesCampus in offering fans this interactive baseball gaming experience," said Alex Pigeon, VP of international at MLBAM. "The ability to utilize current or historical teams and ballparks along with simulated on-the-field management will be an engaging way for players to interact with the game."