While many saw it coming, maybe some didn't see it being this big, the 24 hour launch data is back for WoW: Wrath of the Lich King and it's pointing out that global first day sales for the game are hitting the 2.8 million unit mark over 15,000 stores. Blizzard expects to see this continue to rise of course given the installed userbase of over 11 million players in WoW. Just for those wondering the figures on that, 2.8m x 39.99 brings the sales numbers right up to $111,972,000 or so in a single day, it would have been handy though to know how many new subscribers they pulled out as well with this launch or renewed players. One would expect the subscription base to continue climbing to 12 million and beyond with the release of a new expansion and so much already existing world content.
A note from Blizzard on the milestone:
“We’re grateful for the incredible support that players around the world have continued to show for World of Warcraft,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “Wrath of the Lich King contains some of the best content we’ve created for the game so far, and we look forward to seeing even more players log in to experience it in the days ahead.”
One can only hope that this success is somewhat mirrored in the coming ventures by Blizzard with Starcraft II and Diablo III as it seems Blizzard is also renewing interest in the Battle.net structure for improvements.
