Saturday, October 3, 2009

[Updated] Stardock CEO boycotts UPS for opposing Fox News

[Updated] Stardock CEO boycotts UPS for opposing Fox News

Stardock CEO Brad Wardell is an outspoken conservative in the gaming industry and has recently declared a boycott against UPS. What exactly did UPS do to warrant this?

Recently, the global delivery service became one of at least 33 companies to withdraw advertising from Fox News, in response to some remarks Glenn Beck made about President Obama being a racist "with a deep-seeded hatred for white people." Wardell then posted on his Facebook that he would be moving his company's business over to FedEx, as a protest against UPS' decision.

According to Wardell, Stardock does "a non-trivial amount of shipping with UPS," and generally speaking, people should stand up for their beliefs. That being said, we're pretty sure UPS won't be losing much sleep over the loss, and it's unlikely they'll be changing their position unless other companies start pulling their business.

Update: Seems Wardell was quoted out of context by many sources. An email was sent out to clarify the issue:

My Facebook comment was taken considerably out of context. I could care less about Glenn Beck or whether someone advertises on their show or not. But UPS is boycotting the entire channel which annoyed me enough to ask my publishing director to look into whether it was true (it was) and have them look into Fed Ex which provided competitive pricing and make use of them for our uses.

More here.



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