Saturday, April 11, 2009

Ubisoft shelves 2009 Ubidays trade event

Ubisoft shelves 2009 Ubidays trade event

Partly due to E3's downsizing and going US-only, Ubisoft, like other companies, has held its own gaming event for the past couple of years, called Ubidays. Held in Paris, it attracted over 1,000 journalists and trade executives both times to Ubisoft's new offerings, with 2008's show held at the world-famous Louvre museum (that's class!).

The company announces today, however, Ubidays will not be held this year, due to the other major events going on this time (and, we speculate, the "old E3" making a return):

“With regards to Ubidays," a spokesperson said, "with the E3 event in the US, the GamesCom in Europe and Tokyo Games Show in Japan, we think that we’ll have great outlets to present our creativity and innovation to a worldwide audience and will therefore reconsider our plans. There won’t be a Ubidays this year.”

Sega and THQ both recently decided to pull their joint European expo -- the annual Business Partners Summit -- after two years as well.




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