2:00 pm
Dante's Inferno opens up the press conference. Looks like a gimped God of War.
2:09 pm
The Sims 3 trailer, in anticipation for its midnight release today.
2:11 pm
Littlest Pet Shop Online, a game geared toward young girls, boasting a safe environment for kids to play online.
CGC (Charm Girls Club), with a demo for Pajama Party, featuring a hair combing game with the Wii Remote. Crowd cheers enthusiastically, guys whooping. Why, EA, why?!
2:15 pm
Need for Speed SHIFT, presented by Patrick Soderlund, Senior VP. Soderlund boasts that SHIFT features a detailed and accurate physics. This game will also capture the "physical power" of racing. Driver profiles keep track of your driving style, and libraries are created, made up of challenges suited to your profile.
Profiles give you a unique persona. Now we get a demo, which ends in a spectacular crash. EA will also be offering a chance to win a BMW M3 at their booth during E3.
2:20 pm
Dr. Ray Muzyka and Dr. Greg Zeschuk speak about Dragon Age: Origins, a game they believe will revolution fantasy games. Given BioWare's stellar reputation for engrossing stories, I'm giving them a benefit of a doubt. It will also be the most mature game BioWare has ever made. As always, players will have to make hard choices that ensure a truly unique experience for every person.
Shipping out October 20 for Xbox 360, PC and PlayStation 3.
2:23 pm
Mass Effect 2! The first one broke sales records on the Xbox 360, and the sequel sees Shepard's return. Another mission to save mankind with peculiar allies, with new characters and worlds. Mass Effect 2 builds on top of the first game, pushing it further.
Game comes out early 2010. And we get a little gameplay sequence, a delicious first taste for fans in the audience. We'll be uploading the video later...
2:27 pm
EA SPORTS takes the stage with everyone's favorite executive, Peter Moore. Fight Night Round 4 comes first on the venue, with an "all-new genre-defining physics system." Cue demo on the Xbox 360, featuring Tyson versus Ali.
Speed, strength, strategy, style -- four pillars of boxing see in FTR4. Fluid movements and high fps gives this game a new appeal for franchise fans. Instant replay lets you go back and see the your fights in greater detail.
Fight Night Round 4 will be launching early on June 25.
2:32 pm
Franchise debut MMA, coming in 2010 and in development by Tiburon. Mixed Martial Arts takes advantage of a growing sports genre.
2:34 pm
Steven Chiang talks about EA SPORTS' online games. Two connective features revealed today is Team Builder from NCAA Football 10, available this summer. Secondly, we have a more real NFL experience enhanced by online -- Madden 10 Online Franchise.
2:38 pm
EA's dedication to the Wii, starting with the recently launched EA SPORTS Active. Trailers and -- wait, isn't this game already out? Unlike the Wii Fit, EA SPORTS Active wants consumers to see this as an effective exercise tool.
2:44 pm
Grand Slam Tennis, for the Wii. Pete Sampras makes an appearance and shows us how it's done.
2:48 pm
The Saboteur trailer, as we leave the realm of EA SPORTS. Some gameplay shown off in the demo, with the highlight being Sean (protagonist) as he hides from Nazis in a sex shop, and comes out with an extra jump in his step.
2:54 pm
Tim Schafer, president of Double Fine Productions, developer of Brutal Legend. The game features some recognizable metal icons, like Lita Ford and the Prince of Darkness, Ozzy Osborne. We'll be posting the premiere trailer later, but it will be released to the public on Tuesday (tomorrow) anyway.
Special video message from Jack Black and some more footage. Game looks pretty amusing actually, and metal fans will probably flip for it.
3:02 pm
Cevat Yerli, CEO & President of Crytek, announces Crysis 2, now being developed simultaneously for Xbox 360, PC, and PlayStation 3. Unfortunately, that's all we know about it.
3:05 pm
Realtime Worlds founder Dave Jones talks about APB, All Points Bulletin. In this MMO, you play as a character seeking fame and recognition, choosing to either prey on the city as a criminal or protecting it as an enforcer. The choice is "being sombody or being nobody." Think of it as a punk GTA MMO.
3:07 pm
Star Wars fans rejoice, for this is your moment. Star Wars: The Old Republic, an epic Star Wars-based MMO set thousands of years before the rise of Darth Vader. BioWare and LucasArts have worked together (again) to bring this first ever fully-voiced MMO. Every character will have their own unique voice -- seriously. Every class will have their own story, hinting at massive replayability from the start.
Very first cinematic trailer for The Old Republic shown here.
Note: More images and videos will be uploaded in the evening.
