Nexon America, the good people who brought us MapleStory, Combat Arms, Dungeon Fighter Online, and other free-to-play MMOs, is enjoying a profitable summer. The international publishing arm of Nexon Group announced record-breaking year-over-year growth this July.
Revenue spiked 35 percent this July, showing a major increase over last year around the same period. Great news really, during all this gloomy news of the game industry's economic hardships. The NPD Group recently reported a 29 percent drop in sales overall in North America alone. Guess Nexon isn't one of those figures.
“The economy has been tough on great deal of the games industry, but we fought hard to retain our customers and to bring in as many new players as possible,” said Min Kim, Nexon America’s VP of marketing. “We’re heavily investing on all fronts -- in our games, our publishing platform, aggressive marketing efforts as well as customer service. The best news for Nexon America is that our success isn’t just reflected in registered users, but in actual, dramatic revenue growth.”
They've been pretty busy too. In July, Nexon America, was heavily pushing Mabinogi and MapleStory with numerous marketing campaigns. Dungeon Fighter Online also underwent closed beta, and will be release later this year.
“We are serious about making Nexon the top brand in online gaming, and we are not backing on down our efforts to deliver more content to our customers or aggressively work to attract new players,” Kim further stated.
“We pioneered the free-to-play business model when we brought MapleStory to North America in 2005. With the slew of new games we have planned and the BlockParty initiative, which will bring players together like never before, we will continue to be the leader in this market for years to come.”
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